Virtual Reality at the Service of Fashion Brands, too

Gucci, one of the first names that come to mind when luxury fashion brands are mentioned, also uses technology to strengthen its relations with its customers in a way worthy of its image. It produces ideal projects to underline its innovative brand feature. One of them is the application that allows its customers to try on the shoes of their choice with augmented reality.

Using this IOS application of the Italian fashion giant Gucci, people can choose the best sneakers they want on the screen, point the camera of their mobile device at their feet, and try the pair they choose virtually.

Its comfort cannot be felt, its elegance is partially evaluated... So what is such an application for? Of course for the image, which is very valuable!