What Is Neuromarketing?

What Is Neuromarketing?

You can find different definitions of the concept, which comes from the English word neuromarketing and is settled in Turkish as neuromarketing. However, if you look for a common and simple definition, it is possible to make a general definition as the use of brain functions in product and service marketing. 

Of course, this summary brings many unknowns with it. So how is it measured, who uses it, why is it used, what is it for, is it a definitive result, is it a single method... etc. Neuromarketing is a sweep. Trying to collect all of these in one article means that that article could be a book. 

Let's expand our definition a little more. Neuromarketing is a branch of neurology and marketing informatics that measures the unconscious consumption behaviors of consumers with various techniques and creates marketing strategies with the data obtained. Is it scientific? Yeah. Of course, there is the scientific side. If there is a study on the brain is it not science?

As can be expected, it is a method mainly used abroad. However, it consists of information that some big companies in Turkey and some of the marketing, advertising, public relations, and consultancy firms that serve them in their work in recent years. The information in question brings different perspectives to his work. 

In neuromarketing, from the beginning, it is necessary to accept what a person says he likes may not be the same as what he prefers. What he thinks he likes may not always be what he likes. Sounds a little complicated, right? You are right. But it's not our fault. The reason for everything is our miracle organ; the brain. 

You know, there is the perception management that we use frequently in recent years... It's actually about that. In order to manage perception correctly, it is important to understand the brain's unique world well.

Contrary to what has been believed for many years, it is emotions rather than rational data that decide a service or product to be purchased or to be purchased. Of course, rational facts do have an impact but not as much as we might think.